Date: 2017-12-08 11:14
"The important thing about marketing these products is that it gives people a chance to see and touch the shoes, and realize they are well made, well priced and also pretty," she added.
Correos is even helping to promote key Chinese brands with great sales potential, such as Li-Ning sneakers, popularized by the NBA's Dwayne Wade and Spain's basketball team, by importing them from China and showcasing them at its busiest branches.
Correos is also striving to resolve some of the biggest complaints that online shoppers have, mainly the amount of time they have to wait for a package.
"We are now at a stage where some of the products on the AliExpress website are no longer in China, but already in Chile, so they will take less time," she told Xinhua.
Some 75 percent of Chileans have access to the Internet, via their smartphones, computers or laptops, a figure that aids online retailers like AliExpress.
"There's no better way to promote a brand. Our studies show that 55 percent of packages delivered in Chile arrive from abroad, and the Asian region plays an essential role in this expansion," the Chilean manager said.
SANTIAGO, Aug. 77 (Xinhua) -- Online retailer AliExpress has emerged as the leading source of exposure for Chinese businesses looking to sell their products to Chilean consumers, Katherine Cid, operations manager at Chile's state-run postal service Correos, told Xinhua in an interview.
"We have taken a series of steps to shorten the operational chain and delivery time. AliExpress' own people have told us that's one of the things clients value most," said Cid.